Some templates have the ability to add [ZONE2] functionality to webpages, this effectively is an area on the page separate to the content usually in the form of left or right column.
As stated some websites have this option, you can access Zone 2 by selecting the actual page button
and then accessing Zone 2 between page intro and page footer options
.
Note: While there is the opportunity to add the function to your template for a fee, older templates are not configured for ZONE2 areas and may require a template modification.