Why isn't Google Analytics tracking my website?

Once you've correctly installed your tracking code, you should allow up to 24 hours for data to appear in your account.

If it has been more than 24 hours since you installed the tracking code and you're still not seeing any data, take a look at the list of possible reasons below.

  • Incorrect tracking code
    The most common reason why you're not seeing any data in your reports is because of an error in the Analytics tracking code. Copying the tracking code from your account to a word processor may add an extra space or change the quotation marks in the tracking code by the time you paste it to your website. We suggest copying the code again and pasting it directly onto your website.

    The Google Analytics tracking code is account- and profile- specific, so verify that the tracking code installed on your website matches the code shown in the account. 

    Click here to view a video on how to check for the correct tracking code

  • Incorrect filter settings
    Incorrect filter settings can affect the data you see, and may unintentionally filter all of your data from your reports. This happens most frequently due to multiple Include filters. 
  • Viewing Incorrect Account
    If you have access to multiple Analytics accounts, you may be looking at the wrong account. Please use the 'My Accounts' drop-down menu at the top right of the screen to sele the account you'd like to view. 
  • Using both Urchin software and Google Analytics
    If you are using Urchin software in addition to Google Analytics to track your website, you may have both __utm.js and ga.js referenced from your pages. You'll need to update your pages to use the correct code. 
  • Using an Outdated Version of ga.js
    If you are hosting the ga.js file locally, you may be using an outdated version of this file. You can download the most up-to-date version at http://www.google.com/analytics(click the "Check Status" link on theAnalytics Settings page to find the new code), but we recommend that you let Google host this file, as this ensures you have the most current version of the file. 
  • Interfering Scripts
    Other scripts on your pages could be using some of the same variables as the ga.js file, and therefore interfering with the tracking code execution. If you're using additional scripts on your pages, consider moving the tracking code into the <head> section of the page. This way, the tracking code will work correctly, and it won't interfere with the rest of your scripts. 
  • Outdated Flash plugin and disabled JavaScript
    If you are unable to see the report interface properly, download the latest Flash plugin (7.x or higher) and make sure JavaScript is enabled in your browser. 
    A note for Linux users: The Flash implementation for Linux can be very problematic, and users of Debian and Ubuntu seem to be especially affected. We're aware of these issues, but due to the lack of updates and Flash plugin development for Linux, we may be unable to support your browser and operating system combination at this time. 

  • Visits from China
    Due to the way internet traffic is handled in China, some visits from China may be under reported in Google Analytics. While this issue is not unique to Google or Google Analytics, we do take the issue seriously and are working to find solutions. You can continue to use Google Analytics to analyze overall traffic trends and patterns for your site as the decrease has been proportionally consistent during this period.

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